In a hugely competitive industry it’s never been more important to build strong relationships with customers and leverage the opportunities their data brings, which is where we come in.
Features
Deduplicated New and Repeat Customer Performance Reporting
Get the insights required to understand New and Repeat customer behaviour. Improve channel marketing, product merchandising and promotional impact.
Customised CRM Data fields for ESP personalisation
The ultimate in personalisation, RAIS accommodates virtually any use case and sends over 150 different, dynamically updating data fields to client ESPs.
Predictive Customer Lifetime Value insights
Get a grip on one of the most important metrics you need to know to run your business optimally and optimise your customer acquisition efforts.
Customised Demand Planning support
Reporting and assistance in forecasting demand of products to avoid the financial losses of being out-of-stock.
Customer Service and Engagement enhancer
Put profile data about individual customers into the hands of Concierge and Customer Service teams so they can better serve, up- and cross-sell customers.
Custom Segmentation for Fashion & Home
Key segmentations to identify and act on risks and opportunities around the retention and growth of customer value: VIPs, Lifecycle, RFM, Promotions, Returns and custom builds.
Promotions and Markdowns Intelligence
Understand promotional performance beyond just redemptions, so you know how best to optimise your promotional strategy to drive growth.
Customer Returns analysis
Understand the impact of returns on customer value, what sizes are returned more often. Plan future production accordingly and proactively target customers with greater levels of risk or opportunity based on their returns profile.
Contact “nudges” to convert more sales
Turn Customer Service into a sales channel through automated prompts to contact key customers at timely moments in their customer journey.
Case studies
Le Col:
Leveraging loyalty data to drive conversions and lifetime value
Secret Linen Store:
Dynamically managing marketing investment to increase acquisition
A famous luxury footwear brand:
Identifying and nurturing VIPs
“RAIS gives us a platform that keeps all of our customer information in one place. It helps us understand and follow our customer and their needs, and provides us with invaluable information on the customer’s journey. We can then break down this information and target the customers specifically with their interests.”