Personalisation of the entire customer experience Personalisation4 February 2015customer strategy, customer vision, personalization
Proving the value of customer data Customer Segmentation ---2 February 2015big data, customer data, data planning, personalization, retail, single customer view, strategic data management
Etailer Loyalty schemes - there's an app for that Customer Segmentation ---28 January 2015customer engagement, customer retention, etail, loyalty
