Our industry-specific data model helps our customers understand and realise the opportunities around acquisition and driving more repeat business.
Features
Customer Segmentation for Travel
Track performance and and act upon CRM opportunities with special segmentations: Purchase Consideration, Booking Personas, Promotions, Demographics, Channels and more.
Customised CRM Data fields for ESP personalisation
The ultimate in personalisation, RAIS accommodates virtually any use case and sends over 150 different, dynamically updating data fields to client ESPs to trigger or segment campaigns.
Targeted last-minute opportunities
Where there’s availability, fill more slots by focussing on customers with a higher propensity to book them. Drive incremental bookings in a deliberate, data-driven manner.
Promotional Intelligence
Understand the impact promotions have on your bookings. What offer types drive the most uplift in booking value? Optimise your promotional strategy to drive growth.
Acquisition metrics to optimise budget
Get vital metrics like Customer Lifetime Value, Customers Acquired and Customer Acquisition Cost, tracked by channel and first purchase dynamics (booking persona, channels, promotions).
Contact “nudges” to convert more sales
Turn Customer Service into a sales channel through automated prompts to contact key customers at timely moments in their customer journey.
Case studies
Original Cottages:
Increasing productivity through reporting
Ottolenghi:
Increasing productivity through reporting
Twickets:
Scaling growth through a targeted acquisition strategy
“RAIS has enabled us to increase engagement with our customers, and deliver targeted, personalised communications, which really deliver results. Since implementing RAIS, the time we have saved is now being spent understanding the behaviours and needs of our current and future customers.”